Our focus is on:
We have a plug’n’play approach while creating text, video, audio & photo content to tell your story, create emotions & deliver the best experience
Through developing & executing communication strategy and approach we make sure you are in 24/7 contact with the fans and media.
If you are thinking about using your sponsorships for storytelling, promotion and sales increase, we can be your creative & innovative force
Who is on your team?
We are a mix of former professional athletes and marketing and communication professionals. Check out our team in detail in the About us section!
How much do you charge?
We can help you in a number of ways. Because of that it is literally impossible to say “This is our price”. We have an individual approach to each client. In some cases we charge per hour, and in others a fixed fee is more appropriate. We like to meet new people and hear their stories – contact us!
Which countries are you active in?
Our headquarters are in Croatia (Zagreb) but we have clients and partners all over South East Europe (Slovenia, Serbia, Bosnia and Herzegovina, Macedonia, Albania) and beyond (Austria, Hungary, Germany, UK, France, Italy, Switzerland). We like to amaze. Don’t hesitate to contact us.
Are you a marketing agency?
Overtime is much more than a marketing agency. We are strategists, content creators, fundraisers, project managers and problem solvers. If it’s sports-related, we are your team.
Let’s talk about your story:
Sports marketing content
Though the 2018 Russia World Cup is over, the heat on YouTube is still soaring. Most people watch highlights and recaps on YouTube as it is the most popular platform to watch video in the world. Are you curious what the popular football content on YouTube are? Do you...
Every team, player or athlete is considered to be a commercial brand now. A brand needs a protected and strong reputation on social media. This allows one player to unite millions of fans and receive an enormous amount of revenue.
Engagement is all about emotions. Like telling a story or sending a greeting or always being around fans. Initiatives I wrote about in this text are just some ways of marketing to and with supporters. Always engage with your supporters and help build the next generation of supporters.
As a big fan of both podcasts and video podcasts I find it really strange that there are almost no live video podcasts during sport events. And the format is ideal for sport games. Many podcasters film their podcasts live few days after the game, but live coverage of the event, same as the ones their collegues in showbusiness and politics have embraced, are rare.
This is our short list of best transfer announcements. Digital and social teams are becoming more and more creative every year, which is great for all the fans and followers because it gives them more of a reason to follow their teams during this “quiet” summer period.
NBC will broadcast Winter Olympics from South Korea live across all U.S. time zones next year, finally breaking the old strategy of delaying coverage. With that move, NBC wants to provide instant access to Olympic events, so live coverage from Pyeongchang will be airing throughout the day, in prime time and late at night.
These are some exciting and unique ways to activate your fans early into the new season and also to attract more fans to the stadium despite losses! It may be difficult to apply these to the biggest sports clubs but it would be really interesting to see if more organizations can apply these or similar concepts in their organisations.
How can the entertainment business make a fan discover a sport club or sport in general and influence fandom? Also, how was and still is the entertainment industry used as a part of marketing strategy for sport brands?
One of the greatest footballers of all time, and by far the best player of AS Roma ever, the legendary and unrepeatable Francesco Totti, saddened the whole football world after he played his last match for his beloved club two weeks ago. We were wondering how AS Roma marketed the departure of the club’s best player ever.
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