


Should sports clubs and brands use Slack?
Should sports clubs and brands use Slack? In the last 3 years, ever since its launch, one company was constantly named as one of the fastest growing Silicon Valley startups. I’m talking about Slack, company valued at $3,8B , company named the youngest billion dollar...
How Will Sponsorship of RB Leipzig Impact Red Bull’s Brand?
How Will Sponsorship of RB Leipzig Impact Red Bull’s Brand?? Celtic and Rangers, big Glasgow rivals, whose rivalry goes well beyond football, negotiated sponsorship deals together for over 14 years. These two teams in 1999 decided they must have the same sponsor,...
Cristian Nyari: “Matchday experience in Europe is about the match itself whereas in the US match is a part of the overall experience.”
Cristian Nyari: “Matchday experience in Europe is about the match itself whereas in the US the match is a part of the overall experience.” Bayern München and German football do not need special introduction. They are at the very top of the association list...