Great example of how new style of communication can acquire new fans!
Great example of how new style of communication can acquire new fans! I was a person not so involved in Basketball, and person from whom you wouldn’t expect to be awake at 4 am (European time) to watch an NBA game. What happened to me? Atlanta Hawks! This story...
March Madness Social Media Smorgasbord
March has passed and so has the Madness. My favorite part of the year is sadly behind us. And I’m sure I’m not the only one who feels this way. The NCAA basketball tournament has been what every college hoops (sports) fan has been hoping. Maybe not if you’re a...
How to make $50bn a year through storytelling?
How to make $50bn a year through storytelling? As our last article about 5 rules of great Storytelling has fantastic feedback, I decided to expand the story a bit more. Storytelling is very important in sports industry. Nike, Under Armour and Adidas supported this...
5 things you need to do when you get stuck in a blizzard – like Duquesne men’s basketball
All of us have been stuck in some sort of a traffic jam, thunderstorm, or even a blizzard. You know how nerve-wracking those situations can be. Now imagine being a part of a college basketball team that just played and won a game on the road, and can’t wait for...
