The next big sport in the US and global playgrounds!
According to Sports Day, futsal is one of the fastest growing sports in the world, and is played by around 30 million people. In Europe especially, futsal is played by professional football players during off-season (usually winter and summer breaks). People in the US...
Super Bowl 50: How did Under Armour use Steph Curry and Snapchat?
It was great to see Under Armour present at such a huge event like Super Bowl 50, even though they aren’t the main sponsor of the NFL. They did some ‘ambush’ marketing with Snapchat, and for this occasion they used their biggest star, Stephen Curry!...
Real-time sports marketing (and why it’s so important)!
One of the best ways to promote your company is by following sports events in real-time. Why? Because, when you have a campaign such as ones mentioned below, people don’t think it’s an ad, they are focused on this story, and they are more likely to share...
Why should clubs use Snapchat?
First of all, I must admit that I needed time to try and figure out how Snapchat works. I am glad I finally found time and I have to tell you – It’s so addictive! When I am on my mobile phone (that’s almost always), I am literally 50% of time on...
