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SPORTS MARKETING BLOG

When Francesco Totti Cries, We All Cry

One of the greatest footballers of all time, and by far the best player of AS Roma ever, the legendary and unrepeatable Francesco Totti, saddened the whole football world after he played his last match for his beloved club two weeks ago. We were wondering how AS Roma marketed the departure of the club’s best player ever.

European Handball Goes Tech

European Handball Federation in partnership with Sportradar gathered 150 experts in the fields of technology, marketing and sports from all over the world at the “European Handball goes Tech” event in Cologne to discuss and share their views on how new tech will transform the modern handball.

NBA breaks the US marketing ice

I believe every American basketball fan is already aware that if they want to own their favorite team’ jersey which are sponsorship logo free, they must hurry with the purchase, as the NBA’s Board of Governors announced last year, the NBA starts with a three-year sponsorship pilot program for the upcoming 2017/18 season…

Barcelona of the Future

Three weeks ago, Barcelona’s Executive Committee, headed by president Joseph Maria Bartomeu, has presented one of the most ambitious projects in the world of technology, medicine and sports development – Barcelona Innovation Hub.

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German football set new records - 19,049,362 spectators attended 612 Bundesliga and 2. Bundesliga matches in stadium last season.

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