SPORTS MARKETING BLOG
How can the entertainment business make a fan discover a sport club or sport in general and influence fandom? Also, how was and still is the entertainment industry used as a part of marketing strategy for sport brands?
One of the greatest footballers of all time, and by far the best player of AS Roma ever, the legendary and unrepeatable Francesco Totti, saddened the whole football world after he played his last match for his beloved club two weeks ago. We were wondering how AS Roma marketed the departure of the club’s best player ever.
For the eight time in a row, Cologne hosted the VELUX EHF Final 4. Sold-out arena, biggest sponsor and TV interest of all time, amazing atmosphere, many side events and, of course, world-class handball are more than enough to conclude – handball is on fire!
European Handball Federation in partnership with Sportradar gathered 150 experts in the fields of technology, marketing and sports from all over the world at the “European Handball goes Tech” event in Cologne to discuss and share their views on how new tech will transform the modern handball.
I believe every American basketball fan is already aware that if they want to own their favorite team’ jersey which are sponsorship logo free, they must hurry with the purchase, as the NBA’s Board of Governors announced last year, the NBA starts with a three-year sponsorship pilot program for the upcoming 2017/18 season…
Facebook, Twitter, Instagram and Snapchat are offering a somewhat similar experience. However, it is quite important to be active on social networks (either one of them or all of them) because different target groups are active on different platforms which is something that will probably continue for a while.
Ever since Roman Abramovich bought Chelsea FC in 2003, there are more and more billionaires ready to spend a fortune on expensive new toys – European football clubs. Last club that joined this ever-growing group of clubs owned by rich foreign investors is was arguably the biggest one – AC Milan.
Sports marketing has always been interesting to watch due to the massive reach sports have and how rabid the fans can be. Messenger applications are still in the early days of establishing their business models, but it seems like sports marketing could be one of the earliest ways they will monetize these applications.
I’m not the biggest fan of boxing but I simply couldn’t wait to see that fight. As it should be, social media really helped in building up the hype. Let’s remember some of the best moments from social networks…
FC Rijeka’s marketing executive: “Croatian Football League has a big potential, but it has to solve the image and infrastructural issues.”
Because of a great result that Rijeka is having in recent history, we have decided to talk with their marketing executive, Uroš Stanić from Slovenia. Before coming to Rijeka, Uroš worked in marketing departments of Slovenian FA and FIFA and UEFA.
This article is an overview of how Hajduk Split and Dinamo Zagreb communicated on social media before, during and after the Great Croatian derby.
When creating a new sports sponsorship proposal, make sure to create a win-win game plan. What is your goal for a new collaboration?
Not all of us have the resources to be competitive on all social networks, but with the right strategy, even small players can achieve big things.
Three weeks ago, Barcelona’s Executive Committee, headed by president Joseph Maria Bartomeu, has presented one of the most ambitious projects in the world of technology, medicine and sports development – Barcelona Innovation Hub.
AI is growing into a creative intuitive smart machine that can improve sports from both the marketing corner and the on-field corner. Everything in sports and technology is improving so fast that there is no scenario in which ignoring it would end well.
When Xabi Alonso announced that his career will be over next summer, the Internet exploded. Let’s see some of the best reactions on social.
I came across some impressing numbers when it comes to the potential of live broadcasting on social media and I would like to share them, along with my thoughts on the topic, with you.
These are some of the most useful social media tips. Or are they? Have a closer look…