Dear readers, our bloggers are on a much deserved summer vacation. New posts will be published starting September 1, 2017.
SPORTS MARKETING BLOG
Three weeks ago, Barcelona’s Executive Committee, headed by president Joseph Maria Bartomeu, has presented one of the most ambitious projects in the world of technology, medicine and sports development – Barcelona Innovation Hub.
AI is growing into a creative intuitive smart machine that can improve sports from both the marketing corner and the on-field corner. Everything in sports and technology is improving so fast that there is no scenario in which ignoring it would end well.
When Xabi Alonso announced that his career will be over next summer, the Internet exploded. Let’s see some of the best reactions on social.
I came across some impressing numbers when it comes to the potential of live broadcasting on social media and I would like to share them, along with my thoughts on the topic, with you.
These are some of the most useful social media tips. Or are they? Have a closer look…
From this day forward Major League Baseball fans and beer lovers will hold their favorite drink and their favorite team in the palm of their hand.
Stay engaged with your followers and think quality; be authentic and you are more likely to engage loyal fans who will purchase from you because of your presence on social media.
Long term investment in online streaming at this point in time seems like the smartest move La Liga could have made in attempts to compete with Premier League’s financial strength.
This is a quick overview of how the Northwestern Men’s Basketball social and digital team followed their basketball team’s success (qualification to the NCAA tournament) on official social media channels
Music and sport were always on the same page. From athletes to fans, music has always played very interesting and important role, and lately it’s becoming more and more integrated into sports marketing.
Even though WRC is behind other major motorsport competitions on social media, their work on the Internet should be followed as exemplary by many.
Competition’s official social networks (Facebook, Twitter, Instagram, YouTube) were used brilliantly to bring the spirit of the event to every corner of the world. This way, skiing fans didn’t only enjoy the competition, but also interesting ”behind the scene” moments.
This past year gave us many new technologies to experiment with the fans and to develop new ways of engaging with them. In this post I will share my top 5 fan engagement tools that you should try and include in your sports marketing strategy in 2017.
A properly managed Facebook fan page can engage more fans and it can simplify athlete’s/club’s communication with them, but to make everything right, it requires constant work and a dose of creativity.
In this article, we’ll give you some tips that can help get on the right track from the beginning…
Slack can centralize all social media platforms into a Slack channel and that way the whole marketing team can internally, inside a Slack channel, decide on their further actions based on this data.
To be effective, a commercial has to be discussed; it must provoke a reaction of viewers and, most importantly, it must be remembered. Take a look at our selection of the best Super Bowl LI commercials…
We bring you 7 ideas that can help you engage your fans prior to and on Valentine’s day.
Take a look at why the traditional mass marketing is sitting on the bench while tailor-made marketing is calling shots at the end of the game.