SPORTS MARKETING BLOG
I have gathered the best of the best inventions from the past year that might boost your success this year and I hope you will find some great inspiration for an awesome year of fan engagement!
If you leave your confort zone and start to think outside the box, you’ll realise that one year offers a lot of other great days to celebrate. Here are ideas for some of them.
Families tend to spend their Christmas holidays not only by sitting at their homes, but actively participating in holiday activities. Besides the well-known Christmas sales, families have a chance to attend sporting events and become a part of a big Christmas sports story.
If athlete has an interesting, quality and unique social media accounts, as well as decent communication with fans, and great and viral content on their accounts, the benefit is manifold.
NFL in London in general was very “American”, fans were offered the experience they can usually only see on TV, since it is not common in Europe. Majority of European football clubs do not offer this type of content before or during the game. And nobody expects otherwise.
Football clubs such as West Ham; Valencia, PSG and many others, as well as teams from several other sports, are signing Esports players. It’s a great deal for both parties.
In sports, sponsorship should never be just a business deal. Athletes and their sponsors should be in some sort of a relationship.
We have seen Facebook and Twitter turning into a broadcasting media for live sports, but Red Bull has been even more advanced regarding their content sharing and the question might be if it is a beverage company or a media company?
In this article, we’ll focus on the most popular athletes on Twitter. We’ll take a look at five of them with the with the most followers and show some interesting facts in this story.
Southampton FC Head of Marketing: “Data should be an important part of every club’s marketing strategy.”
We’ve had the opportunity to talk with James Kennedy, Head of Marketing at Southampton FC, and get some idea about what separates Southampton from any other club in the world when it comes to marketing.
It was a very interesting and insightful conference this year in Portorož, and like every year, we decided to highlight the best things from the sports marketing and sponsorship industry.
Ho, ho, ho! We have good news! Christmas is closing in on us! It’s time of joy and happiness and social media are a perfect place to spread it all over the world. As an early Christmas present, we bring you eight tips for a successful holiday campaign.
There are countless ways in which you can use you mascot. Simple ideas often bring the best results.
Matt Rogan, who will be the key-note speaker at SPORTO 2016, shares his views about future revenue opportunities for sports properties and broadcasters, the importance of understanding the audience as individuals, and much more…
Investing a few millions dollars in a football club, even for developing countries in the world like Chad, can be very cost-effective in the long term.
In this article, I will point out some factors to have in mind when trying to understand why and who are the people that would want to attend your sporting event.
It really is possible! Happy birthday to us! 🙂 Even though we are only two years old, we feel like we’ve been around for years. We are writing this blog post just as a reminder to all of us and all of you that anything and everything is possible. All you have to…
Even though years of training and sacrifice are invested in a career before the first pro contract is ever signed, every single athlete needs to know that the same preparation needs to be enforced off the field just to save some of the money earned for the retiremen