SPORTS MARKETING BLOG
Sport Sponsorship Home Run
When creating a new sports sponsorship proposal, make sure to create a win-win game plan. What is your goal for a new collaboration?
DON’T Ignore These Stats, They Can Help in Focusing Your Efforts on Social Networks!
Not all of us have the resources to be competitive on all social networks, but with the right strategy, even small players can achieve big things.
Barcelona of the Future
Three weeks ago, Barcelona’s Executive Committee, headed by president Joseph Maria Bartomeu, has presented one of the most ambitious projects in the world of technology, medicine and sports development – Barcelona Innovation Hub.
How will Artificial Intelligence Change the World of Sports?
AI is growing into a creative intuitive smart machine that can improve sports from both the marketing corner and the on-field corner. Everything in sports and technology is improving so fast that there is no scenario in which ignoring it would end well.
Everybody loves Xabi
When Xabi Alonso announced that his career will be over next summer, the Internet exploded. Let’s see some of the best reactions on social.
Social media live aka “the Netflix of sports”
I came across some impressing numbers when it comes to the potential of live broadcasting on social media and I would like to share them, along with my thoughts on the topic, with you.
Six best social media tips you’ll EVER get
These are some of the most useful social media tips. Or are they? Have a closer look…
Budweiser Found a Way to Involve Fans, Artists and Baseball in Its Latest Marketing Campaign
From this day forward Major League Baseball fans and beer lovers will hold their favorite drink and their favorite team in the palm of their hand.
Social Media Strategy Tips
Stay engaged with your followers and think quality; be authentic and you are more likely to engage loyal fans who will purchase from you because of your presence on social media.
La Liga on Facebook – Free Streaming Crosses the Big Pond
Long term investment in online streaming at this point in time seems like the smartest move La Liga could have made in attempts to compete with Premier League’s financial strength.
How a College Basketball Team Celebrated Their Historic Moment on Social
This is a quick overview of how the Northwestern Men’s Basketball social and digital team followed their basketball team’s success (qualification to the NCAA tournament) on official social media channels
The connection between music & football industries
Music and sport were always on the same page. From athletes to fans, music has always played very interesting and important role, and lately it’s becoming more and more integrated into sports marketing.
Why will WRC continue to grow?
Even though WRC is behind other major motorsport competitions on social media, their work on the Internet should be followed as exemplary by many.
From St. Moritz with love
Competition’s official social networks (Facebook, Twitter, Instagram, YouTube) were used brilliantly to bring the spirit of the event to every corner of the world. This way, skiing fans didn’t only enjoy the competition, but also interesting ”behind the scene” moments.
Increase your fan engagement with these 5 tools!
This past year gave us many new technologies to experiment with the fans and to develop new ways of engaging with them. In this post I will share my top 5 fan engagement tools that you should try and include in your sports marketing strategy in 2017.
Tips for Running a Successful Facebook Fan Page
A properly managed Facebook fan page can engage more fans and it can simplify athlete’s/club’s communication with them, but to make everything right, it requires constant work and a dose of creativity.
In this article, we’ll give you some tips that can help get on the right track from the beginning…
Should sports clubs and brands use Slack?
Slack can centralize all social media platforms into a Slack channel and that way the whole marketing team can internally, inside a Slack channel, decide on their further actions based on this data.
The best Super Bowl LI commercials
To be effective, a commercial has to be discussed; it must provoke a reaction of viewers and, most importantly, it must be remembered. Take a look at our selection of the best Super Bowl LI commercials…