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SPORTS MARKETING BLOG

Hot logo story during cold winter days

Juventus’ new logo has caused a lot of commotion on social media. Many of their fans like the new logo, but many still don’t see the connection between their club’s tradition and the new look. What wil Juve do to get everyone on board with the new club image?

Hey y’all, it’s Christmas time!

Families tend to spend their Christmas holidays not only by sitting at their homes, but actively participating in holiday activities. Besides the well-known Christmas sales, families have a chance to attend sporting events and become a part of a big Christmas sports story.

American vs European Experience

NFL in London in general was very “American”, fans were offered the experience they can usually only see on TV, since it is not common in Europe. Majority of European football clubs do not offer this type of content before or during the game. And nobody expects otherwise.

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Police to scan face of EVERYONE at Cardiff Champions League Final & compare images to criminal records. https://t.co/F9ETCUJGbF @fcbusiness

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