Case study: Digital communication activities and public relations for Croatian Judo Association during Grand Prix Zagreb 2015
EVERYBODY TALKED ABOUT JUDO
MAIN GOAL: Show amazing aspects of Judo through the major event
“We are delighted with the work Overtime team has done at Judo Grand Prix Zagreb 2015.The whole team has shown high levels of professionalism, creativity and digital communication, content creation (text, photo and video) and communication with the rest of the Grand Prix team. We would recommend Overtime as a proactive company that integrated with the rest of the organizational team with ease. “
Hrvoje Lindidays our activities went on for
Fans/followers numbers we achieved
Facebook reach
MAINSTREAM MEDIA STORIES/INTERVIEWS
Overtime arranged three main media partnerships for Grand Prix Zagreb 2015 while providing journalists interesting topics and information from the Judo world.
DO YOU LIKE WHAT WE DID FOR JUDO?
Are you a sports club, sports association, individual athlete or a sporting event organizer?
Contact us to see how we can help you improve your results!
LESSONS LEARNED DURING GRAND PRIX ZAGREB 2015
1.
Show your values and life lessons that can be spread
After the analysis we decided to build the story on Judo tradition, lifelong values and positive stories that were all over the place. We designed infographics, motivational visuals and quotes so judokas can share them and show their world.
2.
Look beyond the sports barriers
There is an amazing 12-year-old boy called Mateo, who adores Judo and managed to have a great childhood thanks to Judo. Before he started to train Judo he was far more aggressive, his concentration was quite low and his motoric skills were even lower. Now, he plays football, train gymnastics and owns a yellow Judo belt! Oh yes, he has a Down syndrome. The whole Overtime team was amazed with Mateo and his family so we helped to tell his story.
3.
Help the people love you
Show your strengths! Judokas have great bodies. Croatian judokas are young, educated, loveable and “normal” people. We showed that. Judo has a long tradition and a big number of people involved. We organized workshops, veterans showcases and training with Croatian judokas for kids who could join for free.
4.
Use big names – for example Olympics
Overtime team helped to set up a Judo Olympic Park hosted by Croatian Olympic Committee. Every day program started with Brazilian Capoeira followed by Judo workshops, training and sports games for visitors.
total number of Grand Prix Zagreb 2015 participants
We showed great atmosphere through the promo video in which Grand Prix participants, volunteers and visitors were asked to describe their experience in one word or a sentence.
DO YOU FIND OUR WORK APPEALING?
Are you a sports club, sports association, individual athlete or a sporting event organizer?
Contact us to see how we can help you improve your results!
Croatian Olympic Team athletes (Marijo Moznik – gymnastics, Sinkovic brothers – rowing and Filip Hrgovic – boxing) invited everybody to visit Grand Prix Zagreb 2015 and Judo Olympic Park.
We showed emotions and cheering through the video of stand yelling and cheering for one of the Croatian judokas.
Braća Sinković – Sinkovic Brothers, Filip Hrgović, i Marijo Moznik vas pozivaju na Grand Prix Zagreb!Kako ćete odbiti ovu veselu družinu 🙂
Posted by Cro Judo on Saturday, May 2, 2015
Kako izgleda navijanje na Grand Prixu? Ovako 🙂 Odlična atmosfera!Tribine su nosile Marijanu, ali nažalost Gerbi je…
Posted by Cro Judo on Saturday, May 2, 2015
DO YOU WANT TO OUTDO YOUR COMPETITION?
Are you a sports club, sports association, individual athlete or a sporting event organizer?
Contact us to see how we can help you improve your results!
