Case study: Move Week 2015 in Croatia
“We are very satisfied with the work Overtime team has done on the “Pokret za radost” project from the very beginning. They are very creative, flexible and are thinking out of the box. We enjoyed working with them as they were relaxed and friendly, yet very professional. We will definitely continue working with them on our future projects.”Natalija Mitrić
Move Week is an annual European-wide event and integral part of the NowWeMove campaign. The objective is to promote the benefits of being active and participating regularly in sport and physical activity throughout Europe.
Rekreacija.hr is the key Move Agent in Croatia which organized big opening of Move Week 2015 on the 19th of September in collaboration with Coca-Cola Croatia. The big event was called „Pokret za radost“ (in English “Movement for happiness”). It was organized at Faculty of Kinesiology in Zagreb and it offered 27 free sports activities at 3 different stages: dance, fitness and martial sports.
Number of participants
People reached over Facebook
different offline/online media covering activities
It is important to target the right group which you aim at with your campaign. After profiling the right group, we used different sources in order to reach them. One of many sources we used was media, especially women magazines and internet sites. We had 19 different written, radio and TV media in Croatia covering the event. We had live guest appearances on national TV station (HTV1, Dobro Jutro Hrvatska show) and local TV station (Svakodnevno, Z1 TV).
Another method we used was tram advertising within the city of Zagreb in more than 400 trams, especially in trams passing by dorms and universities.