NBA breaks the US marketing ice
NBA breaks the US marketing ice I believe every American basketball fan is already aware that if they want to own their favorite team’ jersey without a sponsorship logo, they must hurry with the purchase, as the NBA’s Board of Governors announced last...
Chinese Investment in European Football Giants
Chinese Investment in European Football Giants Chinese Super League is known worldwide for its massive transfer offers and huge wages that from time to time manage to lure even the best football players. Whether the Chinese Super League project will succeed, or more...
Big Croatian Football Derby On Social
Big Croatian Football Derby On Social Some football matches are ”larger than life”. In Croatia, this is true for the match between Dinamo Zagreb and Hajduk Split. These two clubs are big rivals throughout their history and their matches always bring a lot...
Sport Sponsorship Home Run
Sport Sponsorship Home Run Sports are continuously changing with implementation of new tactics and innovative technologies while sponsorship is basically still the same as it was yesterday. I wanted to show that the basics are the same but the methods and strategies...
Barcelona of the Future
Barcelona of the Future Three weeks ago, Barcelona’s Executive Committee, headed by president Joseph Maria Bartomeu, has presented one of the most ambitious projects in the world of technology, medicine and sports development – Barcelona Innovation Hub. The...
