The best Super Bowl LI commercials
The best Super Bowl LI commercials More than a week has passed since the historical „Super Bowl LI“ has ended. Super Bowl is one of the biggest sporting events in the world. In the United States most certainly the biggest. By many analytics and experts, this...
Why Sports marketing is all about tailor-made!
Why sports marketing is all about tailor-made! In my last article I was talking about 6 “SMART” fan engagement tools for 2017!, so I decided to take the story one step further. Making an impact and creating a connection is very important in the sports industry. Adidas...
How Will Sponsorship of RB Leipzig Impact Red Bull’s Brand?
How Will Sponsorship of RB Leipzig Impact Red Bull’s Brand?? Celtic and Rangers, big Glasgow rivals, whose rivalry goes well beyond football, negotiated sponsorship deals together for over 14 years. These two teams in 1999 decided they must have the same sponsor,...
Hot logo story during cold winter days
Hot logo story during cold winter days What can prefectly heat you up during therse cold winter days? Definitely discussion about a ”hot” football topic! In this case, football players didn’t even have to sweat to make everyone talk. One J ”got...
GUIDE: 10 tips on how to attract new members to your club
GUIDE: 10 tips on how to attract new members to your club It’s the beginning of the year, so lots of sports clubs in the world, which have an annual membership (membership fee applies for the current year, not 365 days after the person becomes a member), are...
