5 on 5: Sponsors want to be included in clubs’ digital communication!
Welcome to the third edition of our ‘5 on 5’ special. In the first two editions our guests were sports professionals and sports writers. This time around, we proudly present to you 5 experts in digital and social: Jim Lucas – Digital Communications...
Exclusive interview with the NBA champion about social media
Photo by: City of Novalja Tourist Board As many of you know, if not from our last week’s analyse of the Boomers social media accounts, then from different online sports sites, the Australian basketball national team is on their European tour. In the first phase of...
SPORTO Conference: “We were right, our market was »hungry« for such content!”
I am very happy we had opportunity to talk with people responsible for the most successful sports conference in Southeast Europe, SPORTO Conference. SPORTO is not just Conference, it’s more than that. It’s also Magazine, Awards, Brands, Charity Auction...
BVB Head Of Digital media: “Fans don’t become customers but always stay fans in Dortmund!”
Dortmund is exactly what a football club should be about. It belongs to its fans by being a club and not a business. I remember the statement from Jürgen Klopp in his last message to the fans: “Every single person who works for BVB is also a fan of the club. I don’t...
5 sport professionals openly on social media in sports
Lots of thought has been given to social media and sports in the past few years. We feel that athletes should not only have accounts on social networks, but they need to BE ACTIVE and engage fans to communicate with them. And if they are not able to maintain this...
