93.3% of global sports leaders expect a sustained growth of fans on social media in 5-10 years. This is possible because many TV channels lose thousands and even millions of their subscribers each year. ESPN, an American sports TV channel, lost 12 million subscribers by 2012 and $52 million in revenue. Another TV channel, British Sky Sports, lost 19% of viewers in 2016. However, 80% of sports fans are active on their social media accounts while watching a game on TV. So be calm, we are not losing TV sports broadcasting yet, it’s just that TV is not enough for sports fans anymore.
Below you can find an infographic with lots of useful numbers. Look through it carefully because it might help you set up your next marketing campaign.
If you have any questions about sports marketing, feel free to contact me at email@example.com