The Old Lady knows how to do it

While some football clubs seem to be taking a ”vacation” during EURO 2016, some of them are using that time in a very good way. One of them is The Old Lady from Turin, who really passed with flying colors.

Let’s see why Juventus is one of the hottest clubs early this summer!



When the players are on a mission called EURO, the least a club can do is to wish them good luck. Of course, it’s an ”old trick” to get attention, but Juventus just did it much better than the other clubs by creating really eye catching and attractive graphics. It was nice to see how they wished good luck to their players in their native languages.

Is the flag right this time, Sami Khedira? Good luck (again!) Germany Football Team – Die Mannschaft! 🇩🇪

Geplaatst door Juventus op Donderdag 16 juni 2016

Sretno, Mario! 🇭🇷 #TURCRO

Geplaatst door Juventus op Zondag 12 juni 2016


When you had a great season in which you made ‘hi5tory’, it’s an excellent idea to relive it and make your fans proud and happy all over again. Emotions are always desirable, especially when they are positive like these.

Absolute SCENES in Florence just two months ago….#HI5TORY

Geplaatst door Juventus op Vrijdag 24 juni 2016

I also like the way they remembered J’s and Berni’s ”friendship” (two awesome mascots ”hanging out” is great move by itself). Usage of pop culture references is always welcome, especially when they are this funny.

J and Berni: still a better love story than Twilight 😉 #FlashBackFriday

Geplaatst door Juventus op Vrijdag 24 juni 2016

One more thing that has to be mentioned are the Happy birthday posts for ex-players.

No words. Bon anniversaire, Zizou ⚪️⚫️

Geplaatst door Juventus op Donderdag 23 juni 2016

#GoalOfTheDay is another good thing, especially because it’s combined with very cool statuses.

Better than a morning cup of coffee any day! #GoalOfTheDay

Geplaatst door Juventus op Maandag 27 juni 2016

Today’s lesson: Try, try and try again 😂. #FinoAllaFine #GoalOfTheDay

Geplaatst door Juventus op Zondag 26 juni 2016

Today is the day to stand out from the rest. Right, Patrice Evra? #GoalOfTheDay

Geplaatst door Juventus op Zaterdag 25 juni 2016

3. J’s TIME

Lot of football clubs have a mascot, but just some of them know how to take advantage of it.  Juventus is one of them, and their zebra J is someone I always look forward to seeing on their official social media channels.  Admit it, no matter how old you are, J’s adventures put a smile on your face.


When your players are doing a good job on EURO, it is nice to show the world how proud of them you are and post about it.  The thing I like about Juve’s updates is that it seems to me that they are written with excitement and heart, while lot of other clubs just have informative and ”plastic” updates. We all know that emotions are everything in sports, so it’s not hard to guess who does a better job here.

What would UEFA EURO 2016 be without Italian passion?? ⚫️⚪️🇮🇹FORZA RAGAZZI, FORZA AZZURRI!!!! #ITAESP #EURO2016

Geplaatst door Juventus op Maandag 27 juni 2016



Let's check on what Uncle Pat is doing in the Équipe de France de Football camp…

Geplaatst door Juventus op Maandag 20 juni 2016


I believe that brain teasers are something we all loved during our childhood. Nowadays, we don’t see that very often, so I was positively surprised when I saw something like this on my timeline. I’m sure that this combination of an old hobby, new technology and love for the club made a lot of fans feel good.

There’s a big, tall Juventino hidden in this photo. How long does it take you to find him? 🔍 #JTrivia

Geplaatst door Juventus op Zondag 26 juni 2016

There are the names of EIGHT Juventus heroes hidden in this wordsearch. Can you find them all? 🏆 #JTrivia

Geplaatst door Juventus op Zaterdag 18 juni 2016


One great thing about the Internet is that it gives clubs a chance to show how they love their fans in a very easy, fast and affordable way. Juventus used it in a great way by sharing specially designed posters with their hi5tory makers. Whether they finish as a backgrounds or printouts, they will remain a nice reminder on great memories and positive emotions for their club. Excellent ”deal” for both sides.

#HI5TORY makers, every single one of them. Download all of your champions in HD:

Geplaatst door Juventus op Woensdag 15 juni 2016


If you have fans worldwide, it’s OK to ”brag” about it. Juventus did a great job by inviting their fans to show how they are spending their summer in ”black and white”. All they had to do is take a photo and use the hashtag #SummerWithJu. Fan engagement is always a good thing to do, especially if it results in very impressive images. I also like how the polaroid photos touch was given to photos, so simple, yet very effective.

Geplaatst door Juventus op Zondag 26 juni 2016


Singing new and great players is always good, but it’s even better when you share it on your social networks in a very cool way. Miralem Pjanić and Dani Alves are really welcomed with style.  I believe that this very friendy welcome will turn a lot of their fans into new Juve fans.

FOLLOW new boy Miralem Pjanić on and off the pitch!TW —> —>

Geplaatst door Juventus op Donderdag 16 juni 2016

No one has made more Serie A TIM assists than Miralem Pjanić since 2013/14. Creator.

Geplaatst door Juventus op Dinsdag 14 juni 2016


The movie Black and white stripes, the Juventus story is something big that is ”cooking” in Juve’s kitchen. Although the movie has its own web, Facebook, Twitter and Instagram, club’s official social media accounts are also well used for the promotion. Teasers with the biggest stars are probably the best possible way to make fans interested for the big thing that is coming.

Michel Platini talks Gianni Agnelli and Zinedine Zidane in our latest sneak preview of Marco and Mauro La Villa's Black and White Stripes : the Juventus Story…

Geplaatst door Juventus op Zondag 19 juni 2016

Gianluigi Buffon – "When we won the Scudetto in Trieste in 2012, I thought: this is why I stayed at Juventus." Coming soon – "Black and White Stripes: The Juventus Story" by Marco and Mauro La Villa.

Geplaatst door Juventus op Zondag 12 juni 2016


We all remember the fable  The Ant and the Grasshopper, right?  Don’t be like that lazy grasshoper. With just a little effort you can achieve great results, and that will definitely pay off in the future.

Recipe for success is simple: one spoon of past + one spoon of present +  one cup of emotions + one cup of fan engagement, all mixed up and spiced up with a dose of fun and humor  = something that will bring you a very sweet future.



Brankica Mandić

Brankica Mandić

Overtime Sports Marketing

If you have any questions about sports marketing, feel free to contact me at

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