CASE STUDY: 5 ways how UFC is ‘kicking it’ on digital!
At the beginning, it’s important to say that UFC had many troubles during this successful journey. First of all, they had many problems with TV rights, and that was a big issue for the sport. Beside TV rights, they had 2 other issues: lack of the money,...
CASE STUDY: The Loudest Silence in basketball
While BC Cibona was struggling to get support for keeping club alive Overtime team was a part of initiative “Save Cibona”. Initiative used big Euroleague match against BC Barcelona to raise awareness. The initiative made the most of the big Euroleague...
