Looking for the latest in sports marketing? Or perhaps some inspiration to jump-start your day? I already had one article on this blog about this, TOP 8 sports marketing people you should follow on Twitter, but now I have updated this list with 17 more people you should start following!

Twitter is the best source for new sports marketing trends, great examples, case studies and communication about sports marketing. I read news with #digisport, #smsports, #sportsbiz, #fanengagement and #fanexperience hashtags every day.

Believe me, you must follow the people on this list if you want to improve your knowledge and these 25 Twitter accounts are a good place to start if you are looking to learn more about sports marketing and digital.

TOP 25 Sports marketing people to follow on Twitter:

1. Russell Scibetti – @rscibetti

As the author of the popular blog The Bussines of Sports, Russel Scibetti often discusses issues over Twitter. Posts on his blog are great and can be a real inspiration to all who follow sports marketing.

2. Richard Ayers – @richardayers

One of the greatest experts in the field of sports marketing, he is responsible for the ‘digital revolution’ of Manchester City. He works with Valencia CF, UFC and many others. We already had a post in our blog about Richard and his ideas.

3. Sean Callanan – @seancallanan

It’s great to follow him on Twitter, as he travels around the world and brings the latest information about sports. He has a podcast with interesting guests and topics on a page named Sports Geek. We had an interview with him and Marcos Castro on our blog

4. Adam Hulme – @adamhulme86

Adam is a social media manager at BT sport. He was very successful as the Head of digital at QPR. 

5. Richard Clark – @MrRichardClarke

He left Arsenal to fulfill a lifetime ambition of working in the US sports market with an MLS franchise. Now seen as an expert in digital, he has spoken on digital strategy at leading conferences around the world in the past few years.


6. Alan Seymour – @sportmarketing1

Alan is a University Of Northampton Lecturer, Consultant in Sports Marketing, PR & Brands. 

7. Oscar Ugaz – @oscarugaz

Oscar was the Digital Business Manager at one of the most popular football and sports clubs in the world, Real Madrid. You can find out new trends and plans from him, and he also shares his ideas with Twitter followers.

8. Francesco Bossoni – @frabox

Juventus’ recent work in online marketing is cool and very interesting, and one of those who have contributed to this success is Francesco Bossoni, who is also active on Twitter.

9. Jessica Smith – @WarJessEagle

Social media & sports marketing blogger and a digital dork. I like her blog posts at 

10. Ross Cranwell – @rosscranwell

He is Irish Marketer in NYC. Posting about sports & social media in sports. Marketing Director of The Third Rail [New York City FC fan club] 

11.  Neil Horowitz – @njh287

Neil writes tweets about digital media, mobile analytics, sports business and everything about sports marketing. It’s very interesting stuff, and because of that, you should follow him!

12. Mark Fidelman – @markfidelman

CEO of Evolve! Digital Marketing Agency. Award winning digital campaign experts. Forbes Columnist. He usually tweets about  &  

13. Alex Kunawicz – @AlexKunawicz

He is now working on a launch of a new company. He was at Liverpool and BBC Sport, and he is always talking about sports marketing. We had interesting article with Alex in main role.

14. Micah Hart – @MicahHart

Director of Interactive Marketing for the Atlanta Hawks. He usually tweets about sports marketing and interesting new stuff from Atalanta Hawks.

15. Marcos Castro – @marcostfcastro

His YouTube channel, in which Marcos regularly realizes interviews with big names of sports and digital marketing, already has over 600,000 views. He love to tweet, and he use Twitter every day. We had an interview with him and Sean Callanan on our blog

16. David Fowler – @davidgfowler

Strategic marketing professional with 15+ years of sports business experience in global agency and rights holder roles. Educated to Masters degree level and a Chartered Marketer. He is also Head of Brand & Marketing Communication at FIFA.

17. Dragan Parendija – @draganperendija

Strategic and communication planning within different sports marketing and sponsorship projects involving brands and sports properties.  Responsible for development of SPORTO Conference brand & format, leading sports marketing event in region.

18. Diego Alves – @DiegoValdesBCN

Director at Sports Business Institute Barcelona, Sports Marketing & Communication Consultant. He is also Accredited Journalist at FIFA, UEFA & CONCACAF.

19. Daniel Ayers – @yodaniel

Like Richard, he is a part of 7 League. His clients include UEFA, FIFA, UFC, O2, Valencia CF, Juventus, Premier League, Green Bay Packers, Rugby Football Union, Major League Soccer and the England and Wales Cricket Board.

20. Andre Wieneke – @AAW207

Andre is an Account Manager at WePlay – Sports Marketing Agency. He loves sports marketing and tweets about it.

21. Adam Bader – @adambader

Entrepreneur, technologist, and aspiring astronaut. Passionate about cutting edge technologies & human spaceflight. Former Real Madrid Social Media Manager, and we also had interesting article about him.

22. Thomas Van Schaik – @thomasvanschaik

International sales, marketing, branding, communications, events, licensing, broadcasting, social media & public relations. Specialties: sponsorship. athlete branding, real-time marketing & branded content. He was a Global Brand Director at Adidas.

23. Nicolas Chapart – @NicolasChapart

Nicolas is a digital expert active in the sports’ industry and currently employed at the International Basketball Federation as the Head of Digital.

24. Jose J. Villaluenga @JVillaluenga

Jose is the Director of Communications at Gran Canaria Basketball Club. He had an interview in our 5 on 5 article.

25. Luca Gonano – @luca_gonano

Luca is Digital manager at Carlton FC, and he also had an interview in our 5 on 5 article.

Don’t forget to follow Overtime on Twitter (@promo_overtime). Our team members are Bruno Blumenschein (@brunoblumen), Alen Tomić (@alentomic90), Vedran Vukušić (@vukusic11), Maida Arslanagić (@maida_9), Sara Grepo (@saragrepo) and myself (@marijanpalic)!


footer OT logo

Copyright © 2014-2016 Overtime

Follow Overtime team:

tw icon Marijan

tw icon Vedran

tw icon Bruno

tw icon Niko