Overtime story started one year ago, and we are proud of what we have achieved in these 365 days. In one year we published 114 articles on various topics, from case studies to interviews and sports marketing stories.
We sent out 12 newsletters out in the last 12 months. Subscribers are digital, social and marketing experts from top European football clubs and federations, NBA, NFL, NHL, MLS, handball clubs and federations, sports apparel manufacturers, television networks… You can also receive our monthly Newsletter, just apply here.
Overtime was included on the world’s “TOP 9 free sports marketing resources” list made by David Fowler, Head of Brand & Marketing Communication at FIFA. We are also writing articles for the SPORTO magazine, the leading sports marketing magazine in Southeast Europe.
We enjoyed our first project with RTL (Television) during 2015 Men’s Handball World Championship in Qatar. After that, we worked on IJF Judo Grand Prix Zagreb – the biggest judo tournament in Southeast Europe.
Damjan Rudež, Croatian basketball player who plays for Minnesota Timbervolves, hired us to work on promotion of his Basketball Camp in Zagreb, Croatia. Apart from that, we designed his logo and visual identity. We are also proud of our work during Gymnastics Grand Prix Osijek 2015, where we were in charge of marketing, digital communication and public relations.
Our HNL for Vukovar initiative was a great story which united not only football clubs, but also basketball clubs in Croatia. All national media wrote about this, and teams have worn the initiative logo on their kits before the games. We also worked on Move Week, an annual European event and an integral part of the NowWeMove campaign.
Many people asked us for advice on sports marketing and digital communication in the past year. For that reason, we organized a few sports marketing workshops and presentations in Zagreb and Zadar, Croatia. It was great to connect and share thoughts with many athletes and sports enthusiasts during these workshops.
We have a great, compact and ‘plug and play’ team with Maida, Sara, Marijan, Vedran, Bruno and Alen. As a result of great effort and proactivity, we already have a few external associates in Marin Varvodić and Brankica Mandić. We also have to mention our guests bloggers Mario Glasnović, Tomislav Žarković, Antonio Brzica, Mihovil Španja, Niko Rukavina and ex team member Petra Vojvodić.
‘Icing on the cake‘ of this great year is the nomination for the SPORTO Media Award for our project with RTL television. It was a great and successful year, and we hope it’s beginning of something big!
Give us your opinion, what can we do to improve? What do you like the most on our blog? Which Case study was most interesting to you?