What are Microsoft and Real Madrid doing together?
Real Madrid added a new sponsor. It is one of the biggest multinational companies, Microsoft. If this was an “ordinary” sponsor deal there wouldn’t be such interest among media and fans. But, this Real – Microsoft deal could be an indicator of...
5 lessons from Sporto 2014
Sporto, sports marketing & sponsorship conference, was a great two-day event held in Portoroz (Slovenia). It was a gathering of professionals from Slovenia, Serbia, Croatia, Slovakia, Czech Republic, Bosnia and Herzegovina, Canada, United Kingdom, Netherlands (for...
5 tips for writing great live-text commentary
Your followers’ favorite team is playing probably the most important match of the season, but they have to stay late at the office or have dinner with their mother-in-law. The only way for them to follow it live is the live-text commentary on your website or...
Great and creative ideas know no borders
While the worldwide sports industry is worth more than 1,5 trillion dollars (estimated by Plunkett Research in 2014), the need for innovative marketing and creative activities is constantly rising. Those were our main reasons for founding Overtime, a company focused...
