Case Study: Social Media restrictions and communication of Rio 2016
Case Study: Social Media restrictions and communication of Rio 2016 We in Overtime believe that it is very important to learn from the biggest sports institutions and sporting events when it comes to digital and online communication. Since those organisations and...
Wimbledon’s individual based content
Wimbledon’s individual based content At the beginning of June, after the end of Roland Garros, I wrote an article about innovative digital communication that French Open had during the more than two weeks of the tournament. I wrote that Roland Garros had moved...
Case study: UEFA EURO – branding and social media activities
Case study: UEFA EURO – branding and social media activities The second biggest sporting event of the year (after Summer Olympics 2016) is currently being held in France. The 2016 UEFA European Championship has broke several records even before the first whistle was...
Roland Garros – moving boundaries in social media communication
Roland Garros – moving boundaries in social media communication The 115th edition of Roland Garros, one of the four Grand Slams, was held in Paris, France, from 22nd May to 5th June. France is currently the sports centre of the world. Five days after the French Open...
