NBA’s Messenger Bot – It’s All About Convenience
NBA’s Messenger Bot – It’s All About Convenience After Facebook introduced Messenger chatbot platform in April, several companies developed their personalized bots for the social networking purposes. The main goal of automatized communication is to...
Foreign Owners in Football
Foreign Owners in Football Globalization, consumerism and the mass media are the starting point of foreign capital revolution in clubs across Europe and around the world. From an economic standpoint, this has created a developing revenue and profit opportunity for...
The Best Ways to Engage with Fans
The Best Ways to Engage with Fans I will discuss different ways to initiate or increase fan engagement and offer advice while avoiding overused expressions such as “be creative and innovative”. Engagement of a sport fan is usually seen through following...
Mesut Özil is the new Mercedes-Benz Ambassador
Mesut Özil is the new Mercedes-Benz Ambassador With more than 30 million fans on Facebook and more than 11 million followers on Twitter, Mesut Özil is the “social media king” in Germany. In September 2013, with around €50 million paid by FC Arsenal, he...
