Are women in sports still paid less than men?
Are women in sports still paid less than men? Although the issue had already been discussed a lot, it still provokes many reactions of athletes around the world. With different explanations of experts, many of them agree that women should earn equal pay as men, but...
Southampton FC Head of Marketing: “Data should be an important part of every club’s marketing strategy.”
Southampton FC Head of Marketing: “Data should be an important part of every club’s marketing strategy.” When we think about social media in sports, the use of digital in sports, as well as new trends in these fields, we immediatelly think of United...
What have we learned at SPORTO Conference?
What have we learned at SPORTO Conference? It was a very interesting and insightful conference this year in Portorož, and like every year, we decided to highlight the best things from the sports marketing and sponsorship industry. 1. INNOVATION OF TECHNOLOGY IS NOT...
How an NBA player controls the communication process
How an NBA player controls the communication process This past weekend a high-stake qualifying game of the FIBA Eurobasket between Bosnia and Herzegovina and Russia was played in Tuzla. This game was especially important for the hosts, because losing it would...
