Blog | Overtime Sport Marketing

Interesting facts of 2018 FIFA football videos on YouTube

by Bruno Blumenschein | Aug 4, 2018 | Digital, Fan Engagement, Infographic, Overtime

Though the 2018 Russia World Cup is over, the heat on YouTube is still soaring. Most people watch highlights and recaps on YouTube as it is the most popular platform to watch video in the world. Are you curious what the popular football content on YouTube are? Do you...

[INFOGRAPHIC] The Importance of Social Media in Sports

by Overtime Team | Nov 29, 2017 | Digital, Infographic, Social Media

Every team, player or athlete is considered to be a commercial brand now. A brand needs a protected and strong reputation on social media. This allows one player to unite millions of fans and receive an enormous amount of revenue.

3 Ways to Engage Supporters

by Jakob Wikenstål | Jul 18, 2017 | Content, Fan Engagement

Engagement is all about emotions. Like telling a story or sending a greeting or always being around fans. Initiatives I wrote about in this text are just some ways of marketing to and with supporters. Always engage with your supporters and help build the next generation of supporters.

Live Streaming Sport Commentary

by Tomislav Žarković | Jul 13, 2017 | Content, Digital, Fan Engagement

As a big fan of both podcasts and video podcasts I find it really strange that there are almost no live video podcasts during sport events. And the format is ideal for sport games. Many podcasters film their podcasts live few days after the game, but live coverage of the event, same as the ones their collegues in showbusiness and politics have embraced, are rare.

Transfer Madness: Creative Ways to Announce New Signings

by Niko Rukavina | Jul 11, 2017 | Content, Digital, Social Media

This is our short list of best transfer announcements. Digital and social teams are becoming more and more creative every year, which is great for all the fans and followers because it gives them more of a reason to follow their teams during this “quiet” summer period.

Will NBC’s Olympics broadcast finally meet viewer’s expectations?

by Ivan Šolić | Jul 3, 2017 | Case study, Digital

NBC will broadcast Winter Olympics from South Korea live across all U.S. time zones next year, finally breaking the old strategy of delaying coverage. With that move, NBC wants to provide instant access to Olympic events, so live coverage from Pyeongchang will be airing throughout the day, in prime time and late at night.

Great season ticket marketing?

by Jakob Wikenstål | Jun 26, 2017 | Content, Fan Engagement, Overtime

These are some exciting and unique ways to activate your fans early into the new season and also to attract more fans to the stadium despite losses! It may be difficult to apply these to the biggest sports clubs but it would be really interesting to see if more organizations can apply these or similar concepts in their organisations.

How Does Show Business Influence Sports?

by Tomislav Žarković | Jun 18, 2017 | Case study, Content

How can the entertainment business make a fan discover a sport club or sport in general and influence fandom? Also, how was and still is the entertainment industry used as a part of marketing strategy for sport brands?

When Francesco Totti Cries, We All Cry

by Niko Rukavina | Jun 15, 2017 | Digital, Social Media

One of the greatest footballers of all time, and by far the best player of AS Roma ever, the legendary and unrepeatable Francesco Totti, saddened the whole football world after he played his last match for his beloved club two weeks ago. We were wondering how AS Roma marketed the departure of the club’s best player ever.

VELUX EHF Final 4 – View From Our Perspective

by Nikola Vincetić | Jun 13, 2017 | Content, Digital, Fan Engagement

For the eight time in a row, Cologne hosted the VELUX EHF Final 4. Sold-out arena, biggest sponsor and TV interest of all time, amazing atmosphere, many side events and, of course, world-class handball are more than enough to conclude – handball is on fire!

European Handball Goes Tech

by Nikola Vincetić | Jun 8, 2017 | Content, Digital

European Handball Federation in partnership with Sportradar gathered 150 experts in the fields of technology, marketing and sports from all over the world at the “European Handball goes Tech” event in Cologne to discuss and share their views on how new tech will transform the modern handball.

NBA breaks the US marketing ice

by Ivan Šolić | May 31, 2017 | Content

I believe every American basketball fan is already aware that if they want to own their favorite team’ jersey which are sponsorship logo free, they must hurry with the purchase, as the NBA’s Board of Governors announced last year, the NBA starts with a three-year sponsorship pilot program for the upcoming 2017/18 season…

The latest and hottest from The BIG FOUR

by Jakob Wikenstål | May 24, 2017 | Digital, Fan Engagement, Social Media

Facebook, Twitter, Instagram and Snapchat are offering a somewhat similar experience. However, it is quite important to be active on social networks (either one of them or all of them) because different target groups are active on different platforms which is something that will probably continue for a while.

Chinese Investment in European Football Giants

by Tomislav Žarković | May 21, 2017 | Case study, Content

Ever since Roman Abramovich bought Chelsea FC in 2003, there are more and more billionaires ready to spend a fortune on expensive new toys – European football clubs. Last club that joined this ever-growing group of clubs owned by rich foreign investors is was arguably the biggest one – AC Milan.

[Infographic] Messenger Apps Are the Future of Sports Marketing

by Colin Cieloha | May 18, 2017 | Digital, Fan Engagement, Social Media

Sports marketing has always been interesting to watch due to the massive reach sports have and how rabid the fans can be. Messenger applications are still in the early days of establishing their business models, but it seems like sports marketing could be one of the earliest ways they will monetize these applications.

Klitschko vs. Joshua – social media battle

by Brankica Mandić | May 12, 2017 | Social Media

I’m not the biggest fan of boxing but I simply couldn’t wait to see that fight. As it should be, social media really helped in building up the hype. Let’s remember some of the best moments from social networks…

FC Rijeka’s marketing executive: “Croatian Football League has a big potential, but it has to solve the image and infrastructural issues.”

by Niko Rukavina | May 4, 2017 | Talks

Because of a great result that Rijeka is having in recent history, we have decided to talk with their marketing executive, Uroš Stanić from Slovenia. Before coming to Rijeka, Uroš worked in marketing departments of Slovenian FA and FIFA and UEFA.