Case study: Digital communication activities for RTL during Men’s Handball World Championship
IT IS TIME FOR HANDBALL (R)EVOLUTION
MAIN GOAL: Make Qatar 2015 a real FANS-FIRST championship.
“Overtime team made a clear breakthrough in maintaining digital communication for RTL Television Croatia during Men’s Handball World Championship 2015 (Facebook, Twitter, Instagram, RTL’s handball news portal).
Overtime team showed great creativity & organisational skills in a very short period of time while becoming a part of our editorial staff.
We are very confident in recommending Overtime as a professional team, one that can work around tight deadlines and under stress while delivering great content and communication toward fans and our partners.”
Ivan LovrecekMEDIA WROTE ABOUT US
Sporto, leading sports marketing conference in SEE region, wrote about communication activities in SEE region
READ THE ARTICLE
Netokracija, regional online magazine about digital business,
wrote about our activities for RTL Television
READ THE ARTICLE
days our activities went on for
Fans/followers numbers we achieved
CROATIAN ATHLETES - UNITEEEED
We approached many national federations, professional clubs, and individual athletes with a request to make a video of support for our handball team.
The turnout was excellent. Over 20 clubs and individual athletes joined our campaign along with a great number of fans!
All videos have English subtitles (after clicking Play click on a small CC button)
DO YOU LIKE WHAT WE DID FOR RTL TELEVISION?
Are you a sports club, sports association, individual athlete or a sporting event organizer?
Contact us to see how we can help you improve your results!
LESSONS LEARNED DURING QATAR 2015
1.
High quality content can get you free PR!
Activity “I am supporting #cowboys” showed that interesting content will always get media attention.
Tip: Think about how you can involve athletes and sports clubs that media like and follow.


2.
True emotion can help you get better brand image

Behind the scene footage brings fans closer to commentators.
Commentators getting ready, practicing their lines, joking around…
Fans loved seeing handball legends Lacković and Džomba in a relaxed environment, it showed a side of them they have never seen.

3.
Professional communication can turn hate into love


“Why are you broadcasting WC 2015?!”, “We want another commentator”, “We want another TV host” – that was our start. We didn’t get any love.
It took us three days of publishing quality content, professional communication and showing that we care to turn things around. Same fans who bashed us became our evangelists in no-time.
4.
Look for your jackpot in other sports
Involvement of profesional athletes and clubs can better your reach. We hit the jackpot with “I am supporting #cowboys” activity.
Professional athletes and clubs shared videos of support on their official social network accounts, and it multiplied our reach immensely.


All videos have English subtitles (after clicking Play click on a small CC button)
total number of likes for promo video
We managed to communicate promo content as the “usual” content by using the same wording style. Because of that, fans reacted great and all involved parties were very satisified with results.
DO YOU FIND OUR WORK APPEALING?
Are you a sports club, sports association, individual athlete or a sporting event organizer?
Contact us to see how we can help you improve your results!
TIMES FUN CHALLENGES FOR FANS WERE SHARED
All videos have English subtitles (after clicking Play click on a small CC button)
If by Croatia’s opening match (against Austria – yodeling 😉 ) we came to a total of 15.000 Facebook fans, our expert commentators Blazenko Lackovic and Mirza Dzomba, along with TV host Nino Stambuk, would have to yodel. Unfortunately we came up just a few hundred ‘likes’ short of this goal.
MICRO WEBSITE FOR QATAR 2015

thousand page views
thousand unique visitors
page views per session
total number of goals Croatian team scored during Qatar 2015
DO YOU LIKE WHAT YOU SEE?
Are you a sports club, sports association, individual athlete or a sporting event organizer?
Contact us to see how we can help you improve your results!
total number of Facebook likes
Hello! You are very nice and helpful! Thank you very much, you are doing an incredible job!
AdmirDO YOU LIKE OUR APPROACH?
Are you a sports club, sports association, individual athlete or a sporting event organizer?
Contact us to see how we can help you improve your results!
total number of Facebook comments
tweets favorited by others
number of retweets
users used #kauboji
DO YOU WANT TO OUTDO YOUR COMPETITION?
Are you a sports club, sports association, individual athlete or a sporting event organizer?
Contact us to see how we can help you improve your results!
I hope to we’ll do it again next year 😉
Marlena
moments we enjoyed working on this project
We said “Goodbye” to our fans & followers by publishing this visual saying “It was a pleasure cheering with you!”. It was like a farewell with closest friends…
hours Overtime team worked during Qatar 2015



