


How Owners Impact Club’s Public Image
How Owners Impact Club’s Public Image As time goes, more clubs have owners with questionable goals in mind. Usually those goals are not to benefit the club, at least if you ask the fans. When I think about it, almost all owners are seen unfavorably by the fans of...
Nike vs. Adidas: Battle For The Biggest Kit Supplier Deals In Football History
Nike vs. Adidas: Battle For The Biggest Kit Supplier Deals In Football History Millions are made in football kit supplier deals and the biggest rivalry in this business is the one between two gigantic brands – Nike and Adidas. The American and German corporation...
Case Study: Social Media restrictions and communication of Rio 2016
Case Study: Social Media restrictions and communication of Rio 2016 We in Overtime believe that it is very important to learn from the biggest sports institutions and sporting events when it comes to digital and online communication. Since those organisations and...
Manchester United on Twitter After Signing of Zlatan Ibrahimović – How to Act in First 24 Hours?
Manchester United on Twitter After Signing of Zlatan Ibrahimović – How to Act in First 24 Hours? The transfer window is one of the most exciting but at the same time a very stressful period of the year for football clubs, players, managers and, of course,...