Eurobasket: Why did Croatia commit a promotional suicide?
First draft of Overtime’s promo campaign “I live basketball” created in January 2015 We decided to write this post after a number of comments coming from Eurobasket 2015 Croatian LOC (Local Organization Committee) officials about “Croatia not...
Impossible situations: 20.000 fanatic fans but 2000 visitors
Liverpool and Anfield are synonyms for football. Wimbledon is a synonym for tennis. GP Monaco or Monza are synonyms for Formula 1. Zadar? Zadar is a synonym for passionate basketball fans. They are organized in a group called Tornado Zadar since 1965. Hard to...
Dejan Lovren takes advantage of social media and creates Russell Brown!
Dejan Lovren is a Croatian football player playing for a famous football club Liverpool. He is one of the players who recognized the importance of social media from the beginning of their football career. He learned how to use social media and he took advantage of...
New Technology and the Future of Sports
Camera on a basketball jersey? Or mounted on a hockey player’s helmet? And in a professional league? I want to watch that footage! And now we will all be able to because NHL and Euroleague basketball signed contracts with action camera developers GoPro and First...
Las Vegas wants Hockey, and they are using social media to bring it there!
Daniel D’Arrigo, chief financial officer for MGM Resorts International, said the company has held preliminary discussions with Bill Foley looking to bring a National Hockey League team to Las Vegas. Bill Foley has hired a growing Las Vegas social media company...
