Cristian Nyari: “Matchday experience in Europe is about the match itself whereas in the US match is a part of the overall experience.”
Cristian Nyari: “Matchday experience in Europe is about the match itself whereas in the US the match is a part of the overall experience.” Bayern München and German football do not need special introduction. They are at the very top of the association list...
Southampton FC Head of Marketing: “Data should be an important part of every club’s marketing strategy.”
Southampton FC Head of Marketing: “Data should be an important part of every club’s marketing strategy.” When we think about social media in sports, the use of digital in sports, as well as new trends in these fields, we immediatelly think of United...
The key to the future is an ongoing, two-way relationship with fans
The key to the future is an ongoing, two-way relationship with fans According to Matt Rogan, Chairman at Two Circles and Executive Director of ESP Properties, the increasing expectations of fans to be treated as individuals and the declining cost of technology...
Start of, what is hopefully, a long-term cooperation between West Ham United and Hajduk Split
Start of, what is hopefully, a long-term cooperation between West Ham United and Hajduk Split This article focuses on the small market issue Hajduk Split has within Croatia’s border and considers West Ham United’s interest in expanding their target market through...
Digital and social strategy of the EHF and the Champions league winner Vive Tauron Kielce
Digital and social strategy of the EHF and the Champions league winner Vive Tauron Kielce Handball has always been a sport that brings a lot of emotions and excitement to its fans. In the past few years social networks brought a new dimension to this sport and made it...
