Overtime Sport Marketing

What are Microsoft and Real Madrid doing together?

by Bruno Blumenschein | 24.11.2014. | Digital |

Real Madrid added a new sponsor. It is one of the biggest multinational companies, Microsoft. If this was an “ordinary” sponsor deal there wouldn’t be such interest among media and fans. But, this Real – Microsoft deal could be an indicator of...

CASE STUDY: My city, my club, our success with season tickets

by Vedran Vukušić | 13.10.2014. | Case study |

Overtime team member was a short-term marketing consultant in NK Osijek, for which we wrote a marketing plan. NK Osijek sold the highest number of season tickets in the club’s history. Unfortunately, club administration was no longer interested in continuing...