Seven professional athletes and sport clubs who made this holiday season more fun
This holiday season nearly every athlete was on Facebook…or Twitter…or Instagram, wishing their families, friends and fans happy holidays. Most of the messages posted were plain simple wishes such as Merry Christmas, Happy Holidays, or Season’s...
What are Microsoft and Real Madrid doing together?
Real Madrid added a new sponsor. It is one of the biggest multinational companies, Microsoft. If this was an “ordinary” sponsor deal there wouldn’t be such interest among media and fans. But, this Real – Microsoft deal could be an indicator of...
5 lessons from Sporto 2014
Sporto, sports marketing & sponsorship conference, was a great two-day event held in Portoroz (Slovenia). It was a gathering of professionals from Slovenia, Serbia, Croatia, Slovakia, Czech Republic, Bosnia and Herzegovina, Canada, United Kingdom, Netherlands (for...
Great and creative ideas know no borders
While the worldwide sports industry is worth more than 1,5 trillion dollars (estimated by Plunkett Research in 2014), the need for innovative marketing and creative activities is constantly rising. Those were our main reasons for founding Overtime, a company focused...
