


Seven professional athletes and sport clubs who made this holiday season more fun
This holiday season nearly every athlete was on Facebook…or Twitter…or Instagram, wishing their families, friends and fans happy holidays. Most of the messages posted were plain simple wishes such as Merry Christmas, Happy Holidays, or Season’s...
What are Microsoft and Real Madrid doing together?
Real Madrid added a new sponsor. It is one of the biggest multinational companies, Microsoft. If this was an “ordinary” sponsor deal there wouldn’t be such interest among media and fans. But, this Real – Microsoft deal could be an indicator of...
5 lessons from Sporto 2014
Sporto, sports marketing & sponsorship conference, was a great two-day event held in Portoroz (Slovenia). It was a gathering of professionals from Slovenia, Serbia, Croatia, Slovakia, Czech Republic, Bosnia and Herzegovina, Canada, United Kingdom, Netherlands (for...