Sport Sponsorship Home Run Sports are continuously changing with implementation of new tactics and innovative technologies while sponsorship is basically still the same as it was yesterday. I wanted to show that the basics are the same but the methods and strategies...
Real Madrid added a new sponsor. It is one of the biggest multinational companies, Microsoft. If this was an “ordinary” sponsor deal there wouldn’t be such interest among media and fans. But, this Real – Microsoft deal could be an indicator of...