What are Microsoft and Real Madrid doing together?
Real Madrid added a new sponsor. It is one of the biggest multinational companies, Microsoft. If this was an “ordinary” sponsor deal there wouldn’t be such interest among media and fans. But, this Real – Microsoft deal could be an indicator of...
5 lessons from Sporto 2014
Sporto, sports marketing & sponsorship conference, was a great two-day event held in Portoroz (Slovenia). It was a gathering of professionals from Slovenia, Serbia, Croatia, Slovakia, Czech Republic, Bosnia and Herzegovina, Canada, United Kingdom, Netherlands (for...
Drazen Petrovic – 50th birthday and a comic book
Drazen Petrovic, one of the greatest European basketball players, would celebrated his 50th birthday on 22nd October 2014. While he is still well known among “ordinary people”… While he is still well known among “ordinary people”,...
CASE STUDY: My city, my club, our success with season tickets
Overtime team member was a short-term marketing consultant in NK Osijek, for which we wrote a marketing plan. NK Osijek sold the highest number of season tickets in the club’s history. Unfortunately, club administration was no longer interested in continuing...
